Studio for New Realities
New Realities stands for maximising quality of life, to create a new reality that is more humane, healthier and more responsible.
As a studio for strategic urban development and architecture, we operate as district makers and architects, as consultants and catalysts. We purposefully develop plans from the user's perspective, and that is why our solutions are always a combination of hardware, software, and orgware: the physical form, the programme, and the way you achieve it. Design is action: every intervention must add value.
Studio for New Realities was set up on the basis that there must be a better way to organise our (built) environment. Nowadays this is too often characterised by a lack of quality of use, well-being and sustainability.
We are interested in use (instead of ‘design’), impact (instead of icons), communities (instead of buildings) and deliver an approach (instead of a specific style).This requires a redefinition of values and a new approach.
Our work
Play indoor-outdoor in Plaswijckpark Pavilion
Pavilion design and strategic advice for the park experience at Plaswijckpark, Rotterdam (NL)
District U: robust, dynamic urban neighbourhood finally connecting Vlaardingen to its riverside
Masterplan for redevelopment of former Unilever R&D campus, The Netherlands
Making space for 30,000 new homes and everything that comes with it for Rotterdam’s Oostflank
Comprehensive development vision and strategy for the urbanisation challenge of the Alexanderknoop-Zuidplein zone, Rotterdam (NL)
Our areas of expertise
Easy architecture
We tailor places to people’s culture, needs and local context, designing 'usage machines' that empower people.
Activating urban design
We are true district makers, contributing to liveable cities and flourishing communities.
Strategic planning
We provide holistic and integral perspectives that enhance the urban system and provide a strong basis for quality of life.