Studio for New Realities is a studio for strategic urban development, architecture and consultancy.

New Realities
Postit life

As a design squad we take on projects both large and small: urban design, architecture, creating communities, living and working environments and public space. The team consists of specialists with diverse backgrounds, from urban planning, architecture and design research to strategic design for sustainability, programme and community.

This interdisciplinary approach allows us to approach each project from different perspectives, enabling us to create integrated schemes with true impact. While everyone is involved in our projects on the basis of their own expertise, we all contribute to the development of the studio in a wider sense as well.

SFNR Portrait Jeroen

Jeroen Zuidgeest

Initiator, Architect & Strategic Urban Advisor

Jeroen founded Studio for New Realities to contribute to a world that is more attractive, sustainable and healthier, with more happiness in life. He is responsible for strategic and content development within our projects.

Jeroen is an architect and strategic urban development consultant. He founded the studio based on the conviction that there must be a better way to organise our environment. Jeroen has a strong interest in and affinity with urban design and research assignments, from building to city and regional scale, and broad practical experience based on concrete and complex design and research projects, for very different tasks, in different contexts.

Until early 2018, Jeroen was partner, head of the Strategic Planning Department and architect at MVRDV, where he was in charge of content development and organisation within the department, and has worked on various urban and regional design visions, master planning and development strategies, research projects, publications, exhibitions and education at various institutions.

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Rozemarijn Stam

Programming & Community Strategist

Rozemarijn focuses on programme strategies, community development, storytelling and project management for our visions and plans. She’s also responsible for the studio profile in wider communications.

Coming from a background of urban history, arthouse cinema and place branding, she studied Urban Regeneration at The Bartlett School of Planning (University College London). With the resulting socio-cultural view on area development, paying special attention to made-to-measure programme and a synergy between the existing and the new, she contributes to a pleasant, stimulating and connected living environment for everyone.

SFNR Portrait Francesca

Francesca Rizzetto

Urbanist & Researcher

Francesca is responsible for the strategic development of several urban projects. She is fascinated by the everyday life in the contemporary urban condition, more specifically when it comes to collectivity and sustainability.

Her approach is driven by the imbalance of political, economic and (non)sustainable factors she experiences in the urban environment. She graduated with an Archiprix winning project at Delft University of Technology where she is currently both guest researcher and teacher in the Urbanism department. She is involved in the study of the relation between the subsoil and the flexibility of city development, by focusing on the role of both the private and public sectors and citizens. Previously she graduated in both architecture and fine arts in Italy her passion for drawing still functions as the extension of her thoughts.

SFNR Portrait Riemer

Riemer Postma

Architect & Project Leader

As an architect, Riemer is involved in the (technical) development of our designs. He is attentive to the role that designers can play when it comes to social issues, and is especially interested in the relationship between the user and its environments.

Riemer graduated cum laude in HBO Engineering and Architecture in Leeuwarden, and fulfilled his Master's in Architecture with honours at the TU Delft. After his graduation, he worked on a wide range of high-end projects at Inbo, Mei architects and planners, and Nieuwe Architecten. His experience concentrates in the areas of state of the art housing, transformations of built heritage, and schools – he has worked on the transformation of national heritage icon Kaaspakhuis in Gouda, 212 lofts on top of the former Fenix warehouse on Katendrecht in Rotterdam, and the extension of the Koning Willem I College with a main supporting structure made entirely out of wood. For his work on housing developments, he held extensive conversations with future residents on the specifics of the layout of their house. Given his wide experience and expertise, Riemer is often involved in projects from concept to completion. In addition to his work as an architect, he teaches residential building development at TU Delft and he is a member of Jong Onroerend Goed Den Haag (Young Real Estate The Hague).

SFNR Portrait Marie

Marie Saladin


Marie is involved in the design development of several projects. Driven by a strong curiosity for the natural sciences, she believes in the importance of improving the way we design the relationship between the natural and the urban world.

Educated as an architect, Marie has gained work experience at various scales as strategic urban planner in Paris and within the international context of ambitious architecture offices in Rotterdam. Moving into the context of the man-made landscape of The Netherlands, she was inspired to carry out an awarded research about the act of shaping nature, dealing with water and new ways of living. Marie likes visual arts and graphic design and works on expressive ways of representing ideas and building narratives.

SFNR Portrait Boris

Boris Tikvarski


Boris works on the concept and design development of our architectural projects. He sees architecture as a tool to shape its various contexts based on pre-set rules, but still allowing for the ‘unexpected’.

Boris graduated with a Master’s degree in Architecture from The University of Architecture Civil Engineering and Geodesy in Sofia. In recent years he has worked for ambitious and international architecture firms in Sofia (BG), Rotterdam and Brussels (BE), where he gained wide experience in all scales and phases of the design and construction process, working on competitions and direct commissions in France, the Middle East, the Balkans and East Asia, among others.

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Ieva Lendraityte

Urban designer

As an urban designer, Ieva works on projects of various scales. She is fascinated by the layered challenges that are presented to us by the current urban context, and the processes, diversity and complexity that come along with it.

She completed her Master’s degree in Architecture, Urbanism and Building Sciences at Technical University of Delft, The Netherlands. Thereafter, Ieva worked for a number of architecture firms in Lithuania and Netherlands. She gained a rich experience in a variety of projects of different contexts, scales and programmes in the domain of education and research. As a researcher herself, she has researched the conditions for stimulating creation, transfer of knowledge and collaborations in knowledge-intensive environments, among other topics.

Sf NR Portrait Riccardo

Riccardo Simonetto

Urban and conceptual designer

As urban and conceptual designer, Riccardo is involved in the development and conceptualisation of several projects. He sees architecture as both an intellectual exercise and a powerful tool that can meet people's needs and that can truly contribute to their well-being.

Riccardo graduated in Architecture and Urban Planning at Polytechnic University of Milan (IT) and gained experience working in conceptual design. He worked for many years for ambitious offices in Italy, and the years spent in Milan and in Netherlands have taught him to place himself within the constructive and practical reality of architecture. He is fascinated by the way we need to adapt and work with the changing conditions of the time we live in, the variety of disciplines and skills needed for fundamental urban development, and the confrontations between these factors – and the way this is all needed to transform a project on paper into a tangible, true place.



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