Studio for New Realities is a studio for strategic urban development, architecture and consultancy.

New Realities
Postit life

As a design squad we take on projects both large and small: urban design, architecture, creating communities, living and working environments and public space. The team consists of specialists with diverse backgrounds, from urban planning, architecture and design research to strategic design for sustainability, programme and community.

This interdisciplinary approach allows us to approach each project from different perspectives, enabling us to create integrated schemes with true impact. While everyone is involved in our projects on the basis of their own expertise, we all contribute to the development of the studio in a wider sense as well.


Jeroen Zuidgeest

Initiator, Architect & Strategic Urban Advisor

Jeroen founded Studio for New Realities to contribute to a world that is more attractive, sustainable and healthier, with more happiness in life. He is responsible for strategic and content development within our projects.

Jeroen is an architect and strategic urban development consultant. He founded the studio based on the conviction that there must be a better way to organise our environment. Jeroen has a strong interest in and affinity with urban design and research assignments, from building to city and regional scale, and broad practical experience based on concrete and complex design and research projects, for very different tasks, in different contexts.

Until early 2018, Jeroen was partner, head of the Strategic Planning Department and architect at MVRDV, where he was in charge of content development and organisation within the department, and has worked on various urban and regional design visions, master planning and development strategies, research projects, publications, exhibitions and education at various institutions.

Ryanne Janssen

Ryanne Janssen

Architect & Project Leader

Ryanne is project leader and responsible for design development for various urban and architectural projects. She is also actively involved in the broader development of the studio.

Ryanne has a strong by the interaction between and synergy of different design scales – from urban design to furniture – and how they can work together in an exciting, efficient and intelligent whole. Educated as an architect at Eindhoven University of Technology, she designs careful, strategic, research-based plans with a sharp graphical eye. In recent years, she worked at ambitious architectural offices in Rotterdam, Amsterdam and Beijing, where she gained experience in all scales and phases of both the design and construction process, in design development and project management. With a strong love for sport and the outdoors, Ryanne wants to create healthy, intelligent and sustainable living environments.


Hedwig van der Linden

Architectural Designer & Researcher

Hedwig focuses on bringing design and research together within our projects on the architectural as well as the urban development level, by questioning the question and widening the context through which the underlying values emerge.

Driven by a belief in the power of imagination and in cooperation with a variety of people involved, Hedwig wants to contribute to the creation of attractive living environments. Educated as an architect at Delft University of Technology, Hedwig gained work experience at both renowned architecture and research offices. In a desire to bridge science and practice, she mutually reinforces her work at New Realities with a research fellowship at the chair of Urban Area Development, Delft University of Technology. She teaches at the Department of Architecture in Delft and writes about the development of the city and the role of design.

Rozemarijn Stam

Rozemarijn Stam

Programming & Community Strategist

Rozemarijn's qualities focus on programme strategies, community development and project management. She’s also responsible for the studio profile in wider communications.

Coming from a background of urban history, arthouse cinema and place branding, she studied Urban Regeneration at The Bartlett School of Planning (University College London). With the resulting socio-cultural view on area development, paying special attention to made-to-measure programme and a synergy between the existing and the new, shecontributes to a pleasant, stimulating and connected living environment for everyone.

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Michele Maritano

Junior Designer

As a junior designer, Michele supports the design development of various projects. He is interested in the various ways to translate the ordinary things in life into characteristic and attractive design solutions.

Michele studied Architecture and Building Engineering at Politecnico di Milano and TU Delft, working on projects spanning from urban dimensions to interior layout. He believes that social and environmental sustainability play a key role in design at all scales in order to create healthy and joyful spaces, both public and private.


Francesca Rizzetto

Urbanist & Researcher

Francesca is responsible for the strategic development of several urban projects. She is fascinated by the everyday life in the contemporary urban condition, more specifically when it comes to collectivity and sustainability.

Her approach is driven by the imbalance of political, economic and (non)sustainable factors she experiences in the urban environment. She graduated with an Archiprix winning project at Delft University of Technology where she is currently both guest researcher and teacher in the Urbanism department. She is involved in the study of the relation between the subsoil and the flexibility of city development, by focusing on the role of both the private and public sectors and citizens. Previously she graduated in both architecture and fine arts in Italy her passion for drawing still functions as the extension of her thoughts.


Marie Saladin


Marie is involved in the design development of several projects. Driven by a strong curiosity for the natural sciences, she believes in the importance of improving the way we design the relationship between the natural and the urban world.

Educated as an architect, Marie has gained work experience at various scales as strategic urban planner in Paris and within the international context of ambitious architecture offices in Rotterdam. Moving into the context of the man-made landscape of The Netherlands, she was inspired to carry out an awarded research about the act of shaping nature, dealing with water and new ways of living. Marie likes visual arts and graphic design and works on expressive ways of representing ideas and building narratives.



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