Studio for New Realities is a studio for strategic urban development, architecture and consultancy.

New Realities
Postit life

We work as a design squad on large and small scale projects: urban design, architecture, creating communities, living and working environments and public space.

Jeroen Zuidgeest

Jeroen Zuidgeest

Founder, architect, strategic urban advisor

Jeroen founded Studio for New Realities to contribute to a world that is more attractive, sustainable, healthier, with more happiness in life.

Jeroen is an architect and strategic urban development consultant. He founded the studio based on the conviction that there must be a better way to organise our environment. Jeroen has a strong interest in and affinity with urban design and research assignments, from building to city and regional scale, and broad practical experience based on concrete design and research projects, for very different tasks, in different contexts.
Until early 2018, Jeroen was Partner, Head of the Strategic Planning Department and architect at MVRDV, where he was in charge of content development and organisation within the department, and has worked on various urban and regional design visions, master planning and development strategies, research projects, publications, exhibitions and education at various institutions.

Ryanne Janssen

Ryanne Janssen

Architect | project leader

Ryanne is fascinated by the interaction between different design scales - from urban design to furniture - and how they can work together in an exciting and intelligent whole.

In recent years, she worked at ambitious architectural offices in Rotterdam, Amsterdam and Beijing, where she gained experience in all scales and phases of both the design and construction process, in design-development and project-management. With a strong love for sport and the outdoors, Ryanne wants to create healthy, intelligent and sustainable living environments.

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Hedwig van der Linden

Designer & researcher

Hedwig focuses on bringing design, usage and research together in urban development.

Intrigued by the diverse (im)possibilities of these disciplines, she researches and develops ways to unite them and to improve our quality of life. Educated as an architect at TU Delft, Hedwig gained work experience at both renowned architecture and research offices. In a desire to bridge science and practice, she mutually reinforces her work at New Realities with a research fellowship at the chair of Urban Area Development, Delft University of Technology.

Maria

Maria Salmatzidou

Designer & researcher

Maria is intrigued by interactions and transformations in the urban fabric that the city’s diverse layers stimulate.

Originally from Greece, she was educated as an architect in France and Spain. In recent years she worked at various architectural firms in Paris, where she gained experience in masterplanning, architecture and public space design. Demonstrated by her work as an assistant professor at École Speciale d’Architecture and participation in several international urban design workshops, Maria strongly believes in the value of the constant growth and sharing of knowledge that comes with working in a team.

Juliana Giraldo Sanabria

Juliana Giraldo Sanabria

Designer & researcher

Juliana believes in the power of small actions to generate a great impact.

As a Colombian architect with a Master of Science in Urban Management at Erasmus University Rotterdam, with an emphasis on environment and climate change, she worked on various complex and large projects in South America, China and Europe. She researches the potential of existing urban conditions, and designs strategies to improve them in a sustainable way. Juliana works hard to realise cities as common grounds for everyone – from human to nature – as a new reality for all of us.

Rozemarijn Stam

Rozemarijn Stam

Designer & researcher

Rozemarijn’s approach to urban development is characterised by a social and community-oriented perspective.

Coming from a background of urban history, arthouse cinema and place branding, she studied Urban Regeneration at The Bartlett School of Planning (University College London). With community building and program strategies rooted in thorough field en desk research, she aims to contribute to a pleasant, stimulating and connected living environment for all. Rozemarijn has a specific role in the community and program development in our projects, paying special attention to made-to-measure program and a synergy between the existing and the new.

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Oleksandra Tkachenko

Designer & researcher

Oleksandra strongly believes in the ties between the social and physical environment.

With a background in both traditional Urban Planning at KNUCA (Kiev) and Strategic Planning and Management at Erasmus University Rotterdam, Oleksandra defines social-spatial challenges and brings them together in a practical way through top-down and bottom-up development strategies. By constantly questioning the world around her and acting as an optimistic urban activist, she aims to create new societietal realities.

Mascotte

Inspirator

Postit
To act
Studio