As a design squad we take on projects both large and small: urban design, architecture, creating communities, living and working environments and public space. The team consists of specialists with diverse backgrounds, from urban planning, architecture and design research to strategic design for sustainability, programme and community.

This interdisciplinary approach allows us to approach each project from different perspectives, enabling us to create integrated schemes with true impact. While everyone is involved in our projects on the basis of their own expertise, we all contribute to the development of the studio in a wider sense as well.

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Jeroen Zuidgeest

Initiator, architect and strategic urban advisor

Jeroen founded Studio for New Realities to contribute to a world that is more attractive, sustainable and healthier, with more happiness in life. He is responsible for strategic and content development within our projects.

Jeroen is an architect and strategic urban development consultant. He founded the studio based on the conviction that there must be a better way to organise our environment. Jeroen has a strong interest in and affinity with urban design and research assignments, from building to city and regional scale, and broad practical experience based on concrete and complex design and research projects, for very different tasks, in different contexts.

Until early 2018, Jeroen was partner, head of the Strategic Planning Department and architect at MVRDV, where he was in charge of content development and organisation within the department, and has worked on various urban and regional design visions, master planning and development strategies, research projects, publications, exhibitions and education at various institutions.

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Rozemarijn Stam

Programming & community strategist and project leader

Rozemarijn focuses on programme strategies, community development, storytelling and project management for our visions and plans. She’s also responsible for the studio profile in wider communications.

Coming from a background of urban history, arthouse cinema and place branding, she studied Urban Regeneration at The Bartlett School of Planning (University College London). With the resulting socio-cultural view on area development, paying special attention to made-to-measure programme and a synergy between the existing and the new, she contributes to a pleasant, stimulating and connected living environment for everyone.

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Riemer Postma

Architect & project leader

As an architect, Riemer is involved in the (technical) development of our designs. Given his wide experience and expertise, he is often involved in projects from concept to completion.

Riemer is attentive to the role that designers can play when it comes to social issues, and is especially interested in the relationship between the user and its environments. He graduated cum laude in HBO Engineering and Architecture in Leeuwarden, and fulfilled his Master's in Architecture with honours at the TU Delft. His experience concentrates in the areas of state of the art housing, transformations of built heritage, and schools – he has worked on the transformation of national heritage icon Kaaspakhuis in Gouda, 212 lofts on top of the former Fenix warehouse on Katendrecht in Rotterdam, and the extension of the Koning Willem I College with a main supporting structure made entirely out of wood. In addition to his work as an architect, he teaches residential building development at TU Delft and he is a member of Jong Onroerend Goed Den Haag (Young Real Estate The Hague).

SFNR Portrait Marie

Marie Saladin


Marie is involved in strategic design development and elaboration of several projects, and is strongly involved in the visual narratives of the studio.

Driven by a strong curiosity for the natural sciences, she believes in the importance of improving the way we design the relationship between the natural and the urban world. Educated as an architect, Marie has gained work experience at various scales as strategic urban planner in Paris and within the international context of ambitious architecture offices in Rotterdam. Moving into the context of the man-made landscape of The Netherlands, she was inspired to carry out an awarded research about the act of shaping nature, dealing with water and new ways of living. Marie likes visual arts and graphic design and works on expressive ways of representing ideas and building narratives.

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Ieva Lendraityte


As an urbanist, Ieva works on projects of various scales within the studio. She is fascinated by the layered challenges that are presented to us by the current urban context, and the processes, diversity and complexity that come along with it.

She completed her Master’s degree in Architecture, Urbanism and Building Sciences at Technical University of Delft, The Netherlands. Thereafter, Ieva worked for a number of architecture firms in Lithuania and Netherlands. She gained a rich experience in a variety of projects of different contexts, scales and programmes in the domain of education and research. As a researcher herself, she has researched the conditions for stimulating creation, transfer of knowledge and collaborations in knowledge-intensive environments, among other topics.

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Léon Silderhuis

Architectural designer

Léon is involved in architectural design and (technical) development within the office.

In each design, he seeks to unveil the social relevance of the project within the set context. With a fascination for the complexity of human interaction with its environment, he designs specific, characteristic places. Bringing together technology and atmosphere of the place to increase the quality of use serves as his starting point. He obtained his Bachelor degree in Groningen and is currently pursuing Master's degree in Architecture at the Rotterdam Academy of Architecture.

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Martina Simoni

Urban designer

Martina is architect and building engineer with strong experience in urban design, which she puts to use in several of the studio's urban projects.

She has gained wide experience working as a building engineer, particularly on building restoration in seismic areas, as well as an architect on both small- and large-scale projects. These experiences have contributed to develop her architectural perspective: going beyond the design and looking at the cities as an ecosystem where humans and non-humans can live in synergy with each other.

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Carolina Esteves


Carolina works on a range of architectural projects and is BIM expert within the studio.

Exploring the different areas that influence, and are influenced by architecture and urban dynamics, is always the main focus in Carolina's projects and work. In her studies and previous work, the emphasis was in particular on the significance of the social and public dimensions of architecture. Here, architectural design is extended to community and city involvement while implementing effective design and construction.



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